@gregw with the caveat that I strongly encourage anyone to correct me: a maximal lottery is the unique kind of single-winner method that satisfies the following properties:
That’s the main selling point. If we want reinforcement, Condorcet-consistency, and participation all together in a single-winner method, then maximal lotteries are forced. Without randomization, Condorcet-consistency and participation are already incompatible. But if we allow randomization, then once we require Condorcet-consistency, reinforcement, and participation, not only is it possible, but we actually have no other choice but to use a maximal lottery.
Why that’s true is because of how maximal lotteries are defined—they are exactly the undominated mixed strategies of the majority margin game. That’s the technical/mathematical machinery behind the result, which may not itself be easy to sell per se. But the result is pretty compelling—trust aside, acceptance or rejection becomes primarily a question of whether we need to satisfy those three fairly intuitive properties. If you demand all three, you're forced to reject determinism and to accept maximal lotteries.
Maximal lotteries can’t solve the fact that Condorcet cycles exist, but they do guarantee the strongest possible form of stability compatible with majority rule: no alternative decision rule can be majority-preferred on procedure. Stable preference by majority on outcome is not nominally possible when Condorcet cycles exist. If you want ex-post stability of majority preference when cycles exist, you need supplementary structure that actually changes the decision problem (compensation, bargaining, agenda constraints, etc.).
As a bonus, they also satisfy independence of clones. In fact, if you require independence of clones instead of participation in the list above, the same uniqueness result holds. (With a slight caveat—you need to consider all maximal lotteries over candidates, so you could choose one at random). Importantly as well, in the generic case, the set of maximal lotteries from the majority margin matrix Mij is continuous in its entries. There are abrupt boundaries that can be crossed, but those boundaries have measure zero in the space of all majority margin matrices (they are almost guaranteed not to occur in any real election with many voters).
Lastly, they satisfy the Smith criterion. Even the Landau criterion. Actually, they induce a slightly stronger criterion called the “bipartisan” criterion—the “bipartisan set” is exactly the set of candidates that can attain nonzero probability under a maximal lottery, and it is a (sometimes strict) subset of the Landau set, which itself is a (sometimes strict) subset of the Smith set.
I stress single-winner because designing principled multi-winner extensions of maximal lotteries under comparable axioms remains an active research problem.